Notes on translation, AI and localisation
Accessing new markets the right way
Transcreation vs Translation: When Direct Isn't Good Enough
Nike’s “Just Do It” doesn’t translate. Not because it’s hard to express in other languages, but because a literal translation …
Brand Voice Across Languages: Maintaining Identity in Every Market
Brands invest heavily in voice. Workshops define personality. Style guides document preferences. Writers train on the desired tone. The resulting voice becomes …
SCORM Localization: The E-Learning Translation Gap
E-learning localization looks simple on the surface: extract the text, translate it, put it back. In practice, SCORM packages are complex containers with dozens …
Connect Your TMS Without Switching: The Connector Approach
Your organization uses Phrase. Or Lokalise. Or MemoQ. Or one of dozens of other translation management systems. The workflows are established, teams are …
WordPress Multilingual Without Plugins
You want your WordPress site in multiple languages. The standard solution: install a multilingual plugin like WPML or Polylang, then translate content within …
GitHub-to-Translation: Developer-First Localization
Developers live in Git. Pull requests, branches, commits, code review—the entire workflow centers on version control. Then localization happens, and suddenly …